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Brands & Faces

From Katy Perry to Ciara, the world’s biggest fashion brands sign on new stars

Posted by: Sonali Velinker Kamat on June 18, 2015

Signing season has arrived in the hallowed halls of the fashion world. If you had any doubt, you only have to track a smidgen of the action at Versace, Moschino or Marc Jacobs. Having previously worked with the likes of Madonna and Lara Stone, the good folks at Versace have revealed Karlie Kloss, Caroline Trentini and Lexi Boling as the faces of their autumn/winter 2015 campaign; shot by Mert Alas and Marcus Piggott. At Moschino, Katy Perry assumes the mantle of brand ambassador for the Italian fashion brand — following in the footsteps of supermodel Linda Evangelista. Bright brand watchers may have had an inkling of a deal in the works when the Roar singer wore Moschino for her Super Bowl performance this year, and also to the Met Gala. Then, at Marc Jacobs, Red Hot Chili Peppers frontman Anthony Kiedis appears in the new autumn/winter campaign, which also features iconic music veteran Cher. For his upcoming fragrance, Decadence, Jacobs has picked Brazilian model Adriana Lima to appear in ads shot by Steven Meisel. With campaigns for everyone from Balmain to Miu Miu already on her résumé, Adriana is no stranger to the rarefied world of high-end fashion.

While Lima earns new laurels, another über-popular Victoria’s Secret model is taking Stuart Weitzman by storm. Gisele Bündchen fronts their new ads — captured by photographer Mario Testino — and is literally too sexy for her shoes in the label’s ‘ALLLEGS’ thigh-high boots. Bündchen may have retired from the catwalk, but she isn’t quite ready to hang up her boots as a campaign model yet.

With Australian racing driver Mark Webber being announced as the face of Porsche Design Fragrances 2015/2016 campaign and American singer Ciara accepting a role as the new face of Roberto Cavalli’s autumn/winter 2015 campaign, the designer singing spree continues. Meanwhile, The LUXE has its ear to the ground for more.