You may have heard of in-film branding. Loads of commercials within a movie, where actors are forced to showcase the benefits of a product even though they make no sense in the proceedings. Well, now think of a movie that is a commercial! The LEGO movie is the biggest, grandest, most spectacular commercial ever. And yet, it never seems like one.
The story and characters come straight from the pages of many Lego instruction manuals. With pieces from select “THE SPECIAL ONE” movies attached, this gag-filled ride sure is Leglorious! An ordinary construction worker, Emmet, is sucked into a world-saving adventure, when he accidentally finds the “Piece of Resistance”. Lord Business has divided this world into an orderly place, where every piece has its place and everything is built through instructions. Only the Piece of Resistance can finally put a cap on this dictatorship and only the special one can make it happen. Will he be able to save the world from being glued into order? For that you will have to watch the movie.
It’s all about the pluses here, be it the riveting screenplay or the mind blowing animation. Imagine those square or rectangular Lego blocks; and now imagine waves, clouds, bullets etc made out of them! Yep, the animators do not take any liberties and go into the details. The characters are quirky, the situations are ridiculously funny and the puns are non-stop. What Lord and Miller (the directors) do, is build familiar situations and give them a quirky twist. But there is a message there too. It’s about being original and true to yourself. It’s about not sticking to the norms, no matter how comforting they are. It’s about unleashing your creativity.
The Popcorn Worthiness:
Oh! What a roller-coaster this is. With surprises galore, the plot just forces you to pop in those cheese or caramelized-corns at a furious rate. Be it the support role of Batman or the numerous special appearances (Superman, Green Lantern, Gandalf, Wonder Woman, Abraham Lincoln, Han Solo etc etc), you just wait for the next legend to pop in. And it’s all self-deprecating humour! Watch out for Liam Neeson as the “Good/Bad Cop” and Nick Offerman as the “Pirate”, they are absolutely howl-arious.
So, if you loved playing with those little blocks, then block your seat in the theater right away; coz the makers builds up the excitement scene after scene and it’s all well-constructed humour.
Recommended: For Kids of All Ages! (Even if the box says “ages 8-14”!)
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Article written by Virindersingh Vilkhoo
A hopeless FILMantic, a sit-down comic, a cereal killer, chicken lover, who Copys for a living, really! Read his MoViews @ http://www.flicksonic.com