What began as an annual event in Mumbai less than a decade ago, has fast become one of the country’s most awaited shopping extravaganzas. Now a multi-city mega-event that occurs several times a year, Araaish is an exhibition that attracts the well-heeled and truly combines glamour and giving on one star-studded platform. As a tribute to her mother — the late Mrs. Vipula Kadri — Mana Shetty and her sister Isha Mehra host the Araaish exhibition in support of Save The Children India. The likes of Neerja Birla and Jaya Bachchan drop by to shop up a storm for a worthy cause, while the equally well-known Twinkle Khanna, Seema Khan, Surily Goel, Tania Deol and Queenie Singh put products up for sale at the show.
If you’re wondering why I’ve picked today to give you this low-down, it is because you should be gearing up to go by Blue Sea in Worli if you happen to be in Mumbai tomorrow (February 25). Of all the goodies up for grabs, Seema Khan’s SS14 collection promises to be a total treat — it is a glamorous cocktail line that she is calling her ‘Summer Tide Collection,’ and it boasts of beautiful printed tunics, kaftans and stylish cover-ups. Not much here for the blokes sadly, but if you are looking to buy your ladylove a present, this is certainly the ideal shopping destination!
Article by - Sonali Velinker Kamat