John Abraham once confessed to me that he stood for hours waiting to meet Rocky S one day - hoping that the celebrity designer would make him a suit for a pageant he was participating in. This was in the 90s; John was waiting for his big break and Rocky’s was already a coveted label. Many moons have passed - John is a star, Rocky is a dear friend of his, and other designers now fawn over the beefy Bollywood actor in the hope that he will walk the ramp for them (or even just wear their creations).
John is considered a style icon for men who are successful and self-assured. He’s gorgeous, looks great in almost anything and best perhaps in very little! Those who know him well also know that he has an astute marketing mind and has always been keen to push his ‘style icon’ image into business-wow with a foray into fashion. And so it is that his line for The Aditya Birla Group’s Grasim brand has come to be. With a shoot styled by Narendra Kumar Ahmed (one of our favourite designers for men), Grasim launches 'John's Line Autumn Winter 2014’ - an exclusive ready-to-wear collection of their most premium garments. “Like John Abraham, this collection exudes a superior sense of style and sophisticated taste,” says their press release and we’re inclined to agree. Have a ‘dekho’ at these pictures from the shoot and see if you agree.