In with a bang, downsized with a whimper. That’s the story of Honey Homes, a home décor store opened in 2009, by film producer Vashu Bhagnani’s daughter Honey.
The massive lifestyle store — set in a spectacular space across from the JW Marriott in Mumbai’s Juhu area — saw the likes of Shilpa Shetty, Raj Kundra, Sajid Khan, David Dhawan and Tusshar Kapoor attend its launch party. With media photographers jostling for their share of celebrity shots and hors d’oeuvres competing with hotties in a debate on the tastier morsel, Honey Bhagnani-Deshmukh (pictured here with her mother) could not have hoped for a better introduction to the burgeoning interiors market. Sadly, 2013 has seen a serious downsizing in Honey’s swish signature store, with a retailer of Apple products taking up residence beside her — eating into over a third of the original offering. Another victim of our slightly sluggish economy? It’s hard to say, because (despite several attempts to reach her) Honey refused to talk about the change.
Nonetheless, we wish her luck with what remains of her labour of love.
Article written by Sonali Velinker Kamat