Vishal Fernandes realized long ago that there was more to life than long hours in front of a computer screen. He chased his passion for food and travel and is now, arguably, Hyderabad’s most popular blog.
An early love for food
His father happened to be a hotelier and this gave young Vishal the opportunity to eat in many places and taste many cuisines. “Even during school and college my gang of friends and I would make a concerted effort to go off the beaten path and look for hidden joints,” Vishal says.
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Tech world calling
It was only several years into his career that he turned his love of food into a serious pursuit. “As much as I enjoyed food and travel and dreamt of making that a way of life, I was certain I wanted to achieve stability in my career,” Vishal says. Luckily for him his company gave him work-from-home options, allowing him the leisure he needed to track down great food and travel experiences.
Bitten by the blogging bug
Then, he took the plunge, as it were. At first, Vishal’s blog was dedicated only to eating out while he discovered interesting, unusual and enjoyable food in his hometown Hyderabad and across India. Later, he realized that his love of travel and discovering new places and people was just as strong as his food obsession. And JetSetEat was born, a platform to share his delightful, delicious experiences.
Spreading the word
Tech-savvy and social media-friendly, Vishal was quick to leverage Facebook to popularize his blog, and his followers are growing all the time. A keen photographer he’s also very active on Instagram, with his scrumptious posts.
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Tasting the best
As an intrepid blogger, he must surely have great stories to tell. Which ones stand out? “I love exploring Mumbai, its Parsi and Maratha cuisine, especially,” says Vishal. “I try also to be where festivals are celebrated for that’s when many less known traditional dishes are brought out by various communities across India. And, yes, give me a simple meal, sourced from the forest, cooked by the tribals of Andhra Pradesh any day!”
The big high
Yes, his role as a popular blogger sees him invited everywhere. “It feels great to be recognized like that,” Vishal says. “But what I find most fulfilling is that I can point people to these great places and super food, not all of it in fine dining restaurants, and share that knowledge. My attempt is also to lure people off the touristy track and the much-trodden road and to explore little known places, the well-kept secrets of food and travel, if you like.”
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