The third edition of Smirnoff Experience EDM fest will be headlined by none other than Grammy award winning DJ Afrojack. After two successful years of riding the EDM wave, Smirnoff Experience promises all the music enthusiasts a mind boggling experience yet again.
The kind of music Afrojack represents is unique in its own sense. It redefines the term #UnfakeIt and "Pure Fun".
Talking about his much-anticipated EDM event, Afrojack said, “It’s always amazing to play for my Indian fans, they’re a super energetic bunch! This is my second time in the country and I'm twice as excited playing at Smirnoff Experience with my troupe. What makes it more special is that the festival is all about being yourself and being real, just like my music.”
Nitesh Chhapru, Head of Marketing, Diageo, said, “This year, we are proud to present the undisputed powerhouse of EDM Afrojack, to fans in Mumbai. The Grammy-award-winning sensation will be playing the best of his music and is all set to enthrall and electrify Mumbai. Afrojack’s music resonates with our philosophy of being open, unpretentious and real. Being an EDM star, a DJ and a producer, he is always championing new levels of change in the music world. Afrojack has performed at major events such as Tomorrowland, Ultra Music Festival, Coachella, Electric Daisy Carnival and many more. We are also having other acts by Wivek, Grego Salto, Abster and Oliver Rosa. This time too, EDM enthusiasts can look forward to the quintessential, world-class stage visuals and production that Smirnoff Experience stands for.”