The Delhi franchise of Social won the title of India’s Best Bar Chain at the prestigious annual nightlife and bar industry convention held in Mumbai last week in association with Johnnie Walker the Journey. It saw off competition from some other established bar chains from other cities including Bar Stock Exchange (Mumbai), Heart Cup Coffee (Hyderabad), Social (Bangalore), and Raasta Café (Pune).
As the nightlife industry matures, city-wide (and nation-wide) bar chains are becoming a common occurrence. The pull of the brand’s aesthetics, training, and the delectable cocktail menu is what draws people to the familiar. With neighbourhoods becoming destinations in themselves, local bars are scaling up to bring their brand to other cities as well. Though there aren’t that many bar chains in the country as yet, this was an important award at the INCA convention.
Birthed in Bengaluru, Delhi is where the brand has opened 5 of the hybrid co-working/drinking spaces, and Riyaaz Amlani has plans to make them as ubiquitous as Starbucks. So far, he’s succeeded. So whether you’re looking for a retro chic lounge bar (Odeon Social), a hip café and an alternative work space (Hauz Khas Social), or even an arts space coupled with an international café (Nehru Place Social), NCR’s Social is where you should head to. With their cosy ambience, impeccable and quirky décor, superior mixology skills, and the prime locations they’re situated in, Social, the bar chain, has become a regular haunt for locals and travellers alike.
Hauz Khas Social was the first to be launched in the capital city in the year 2014, followed by one in Defence Colony (2015) after which the chain subsequently expanded to other areas such as Nehru Place, Connaught Place, and Cyber Hub (Gurgaon). And its concept of being an open, collaborative work space by the day and a buzzing spot by night, has been quite a hit among the young, urban startup community. Talking about the Hauz Khas Social, its interiors have an unfinished industrial feel to it and it comprises two floors: one is a casual spot while the other has laptop tables, for freelancers to work.
The staff takes a keen interest in their customers while the food menu is unquestionably delicious and affordable. Some of the highly recommended dishes include Fish and Chips, and the Fully Loaded Nachos that will make you want to come to this space more and more.
The drinks menu is even more interesting with a “must-try” list comprising the Longest Long Island Ice Tea (L.L.I.I.T) and Old Smoke (Whisky, sweet and sour mix, orange zest oil and smoke).
Recommended for: Mutton Baida Roti and the Social Staff Meal Du Jour
Hauz Khas Social: 9-A & 12, Hauz Khas Village, New Delhi
Odeon Social: 23, 1st Floor, Odeon Building, Radial 5, D Block, Connaught Place, New Delhi
Cyber Hub Social: Cyber Hub, DLF Cyber City, Gurgaon
Nehru Place Social: R - 1, Upper Ground Floor, Epicuria Food Mall, Nehru Place, New Delhi
Def Col Social: 28-A, Defence Colony Market, Defence Colony, New Delhi
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