Posted by: Sonali Velinker Kamat on June 23, 2017
Italian singer Andrea Bocelli has acquired international acclaim for hitting the right notes again and again, in a career that spans over two decades. This week he is hitting yet another high note — only in a very different arena.
Aided by fashion entrepreneur Renzo Rosso, Bocelli has committed to rebuilding an Italian school that was badly damaged by the earthquake that hit central Italy last August. Rosso (the founder of Diesel and the OTB Group) and tenor Bocelli have pledged their respective foundations in a joint charity project to rebuild the Giacomo Leopardi School in Sarnano; a historic medieval town located in the region of Marche.
The Andrea Bocelli Foundation has aided in the construction of several schools all over the world since its inception in July 2011, so this is far from a first for the much-admired artiste.
Interesting to us though, is the fact that charity projects of this nature are fast becoming a trend in Italy. When we were last in Rome some years ago, the city’s iconic Trevi Fountain was being restored at a budget of over 2 million euros, in a 17-month-long project that was funded by Fendi. In step with the Rome-based fashion house, Italian high-end jeweller Bulgari underwrote a 10-month cleaning and renovation of the Spanish Steps — the monumental staircase that links the Piazza di Spagna to the Piazza Trinità dei Monti. Leading the pack — and putting their best foot forward — luxury shoe designer Tod’s has donated an estimated 25 million euro for a multiyear clean-up of the Colosseum.
They say charity begins at home, which explains why these prominent Italians have chosen to support this particular set of projects — but not all their charitable efforts are limited to their home country. And, as fashionable moves go, we think funding restoration projects that breathe new life into historical monuments is a trend should stay alla moda forever.