Here’s a bold move by Sofia Vergara

Sofia Vergara isn’t content with racking up awards or pursuing her acting career on a full-time basis — the Modern Family star is also committed to using her clout as a celebrity to make a difference to the lives of women everywhere. Choosing an unusual way to achieve her ambition in this regard, Sofia has partnered with Avon to launch a signature fragrance titled ‘So Very Sofia’. It may sound like a smart business move (it is, in fact, her third perfume launch), but Vergara assures us it is much more than just that.

“Avon’s mission is incredibly important to me,” says Sofia. “Since its founding, the brand has offered women a way to build themselves up and achieve financial security, and that’s something I strongly believe in,” she explains. “Making this fragrance available exclusively through Avon is my way of supporting that goal. I want to help empower each woman to take control of her life, and gain the confidence and ability to achieve her dreams.”

A fun, fruity and floral fragrance by all accounts, Sofia suggests the perfume is perfect for “the woman who owns her femininity and strength.” Coupled with its ability to empower women via the Avon sales network, we’d have to say this appears to be a case where both ‘scent’ and sensibility are well matched!

Image Credits: Sofia Vergara for New Beauty magazine; via

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