The evolving cocktail culture: How it has changed with time?
Cocktails, like fashion, keep changing with time. We tell you what’s hot on this ever-changing scene right now.
Make it different
The classics always have their place and the perfect Old Fashioned or Cosmopolitan still takes some beating. Today’s millennials, however, want everything to be new, fresh and to break the rules. Bartenders are obliging, conjuring up unusual combinations, serving them in unique styles – even in steel tumblers and beakers – and topping them with uncommon garnishes. The result is something that makes the customer sit up, take notice and Instagram it right away!
Everybody wants a cocktail
Time was when whisky drinkers would not venture beyond Scotch and single malt, and rum fans stuck with their fave brands. Now, even connoisseurs of straight drinks are venturing into the cocktails territory to sample something new. To order a Whisky Sour or a flavoured Mojito is the fashionable thing to do in the hippest bars.
Experiments with ingredients
To cater to the ever-growing demand for ‘something new’ from the been-there-done-that customer, bars are focusing on drinks that are way off the charts. Exotic or uncommon ingredients are one of the best ways to achieve this. So, you’re seeing home infusions – think whisky with mandarin and vodka with rose petals – vegetable extracts, herbs and spices making their way into cocktail glasses. The artificial syrup and some crushed ice just won’t cut it anymore!
The home bar
Cocktails fans who enjoy the perfect Martini or Margarita when they go out are also wanting to drink cocktails in the comfort of their home. So, the home bar is getting stocked and equipped for making mixed drinks. YouTube videos with cocktail-making tips and instructions are fast becoming a big hit.
The more the merrier
Food in some of the more edgy restaurants is taking the family-style route with large platters to share. Can cocktails be far behind? So, large pitchers of Margaritas and Mojitos are making it to tables. Sharing cocktails is simply the coolest thing to do now!
Watch out what our World Class bartender has to say about this..
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