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The Insider's Diary

Bidding Wars With Beyoncé

Posted by: Sonali Velinker Kamat on January 21, 2015

Who is the bloke making A-list power couple Beyoncé and Jay-Z look bad? Meet Markus Persson. If you haven’t heard of him, read on.

Markus—aka Notch or xNotch—is a Swedish video game programmer and designer, making headlines around the world for outbidding the music icons on a property in Los Angeles.

Insiders suggest that Beyoncé and Jay-Z recently placed an offer on a plush pad in Beverly Hills, but lost out on the abode to Markus, who is said to have stumped up the $70 million needed to buy the house. Of course, Beyoncé isn’t one to put all her eggs in one basket. While we hear she loved the house so much that she has decided to discontinue the hunt for a mansion in LA at the moment, Bey and Jay are said to be looking for a home in Paris as well. Apparently, Beyoncé has even considered signing baby Blue Ivy up for French lessons in preparation for a life in Paris. “They want to buy a place in Paris because they have so many memories there and they want to be able to be there more often. They plan on retiring in Paris eventually,” says one well-informed mole.

But back to Markus Persson—undoubtedly the man of the moment. Having claimed this posh postal address on tony Hillcrest Drive in Beverly Hills, the maker of ‘Minecraft’ has certainly proved one thing: it pays to be a gaming geek!