The ‘Mini Me’ marketing mantra: Katrina Kaif and Aamir Khan

Brand owners, marketing gurus and magazine editors have long since endorsed the opinion that Bollywood sells. The folks at Barbie think so too, having unveiled a Katrina Kaif doll back in 2011. More recently, to coincide with the launch of Dhoom:3, the makers of the Barbie doll unveiled mini versions of both Katrina and Aamir Khan. Hollywood’s hottest films — the Twilight series, Pirates of the Caribbean and Hunger Games — have spawned collector dolls by Mattel too, but the Aamir and Kat Dhoom dolls mark the debut of the concept in India.

Being touted as “highly-detailed limited-edition Collector Dolls,” Mattel’s latest offerings are inspired by Bollywood icons Aamir Khan and Katrina Kaif as ‘Sahir’ and ‘Aaliya’ in Dhoom: 3 respectively. Kat’s Barbie Collector Doll is an acrobat dancer (“glamour and style personified” apparently), dressed to impress in a dazzling silver and golden ensemble. Aamir’s doll, on the other hand, is a six-packed star: shirtless and tattooed in fancy faux leather pants. With their enclosed certificate of authenticity and autographed posters of the stars, the Rs. 1,999 tag per doll seems not too high a price to pay. Play with your pint-sized icons or preserve them for posterity, these cool collectibles are a great gift for any young fan of the film.

Article by - Sonali Velinker Kamant

The ‘Mini Me’ marketing mantra: Katrina Kaif and Aamir Khan

Sonali Velinker Kamat

Brand owners, marketing gurus and magazine editors have long since endorsed the opinion that Bollywood sells. The folks at Barbie think so too, having unveiled a Katrina Kaif doll back in 2011. More recently, to coincide with the launch of Dhoom:3, the makers of the Barbie doll unveiled mini versions of both Katrina and Aamir Khan. Hollywood’s hottest films — the Twilight series, Pirates of the Caribbean and Hunger Games — have spawned collector dolls by Mattel too, but the Aamir and Kat Dhoom dolls mark the debut of the concept in India.

Being touted as “highly-detailed limited-edition Collector Dolls,” Mattel’s latest offerings are inspired by Bollywood icons Aamir Khan and Katrina Kaif as ‘Sahir’ and ‘Aaliya’ in Dhoom: 3 respectively. Kat’s Barbie Collector Doll is an acrobat dancer (“glamour and style personified” apparently), dressed to impress in a dazzling silver and golden ensemble. Aamir’s doll, on the other hand, is a six-packed star: shirtless and tattooed in fancy faux leather pants. With their enclosed certificate of authenticity and autographed posters of the stars, the Rs. 1,999 tag per doll seems not too high a price to pay. Play with your pint-sized icons or preserve them for posterity, these cool collectibles are a great gift for any young fan of the film.

Article by - Sonali Velinker Kamant

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