Call it unconventional marketing, but superstar Salman Khan has decided to release the trailer of his much-awaited Eid release film ‘Kick‘ at a single screen theatre! Buzz is that Salman has booked Gaiety Galaxy in Bandra, Mumbai where he would launch the trailer of Kick’ in the midst of his fans on June 15 (Sunday).
On being asked about the development Manoj Desai, executive director, Gaiety Galaxy and Maratha Mandir Cinema confirmed the news saying, 'Salman has a huge fan following and he considers single screens very lucky for him, so he has decided to release the trailer of the film at Gaiety Galaxy June 15 with his fans.' What more, the movie screenings at the theatre have been cancelled to accommodate Salman Khan’s plan for the day as Desai further added, 'We have cancelled the shows from 12 p.m. to 6 a.m. for that day as Salman Khan has booked the screen during that time.'
In the past the actor’s films, which are typical Bollywood masala entertainers, have been popular at single screen theatres and hence the move for the trailer launch. The action-comedy Kick’ is a remake of the 2009 Telugu hit by the same name. Produced and directed by Sajid Nadiadwala, the film also features Jacqueline Fernandez and is expected to release during Eid.