Epic PR faux pas!

With everyone from the Bachchans to Deepika Padukone being signed on to endorse this jewellery brand at some point or the other, one would think their public relations wing would provide service par excellence too. Of course even the best agencies have bad days, and yesterday was definitely one of those!

While sending out a press release to multiple media houses, one hapless PR person forgot to delete the internal trail mails that preceded the final, approved release. As a result, the appearance fees of four Bollywood actresses were included in the communication and we’re sure none of the ladies in question would be happy to have that information out there in the open. For one thing, an acclaimed actress has quoted 8 lakhs for appearing at the reputed jeweller’s latest collection launch, while a newbie has demanded a staggering 15 lakhs!

We’re not mentioning either of the above by name (because that would just cause more anguish), but we can tell you the other two actresses on the list are Shraddha Kapoor and Jacqueline Fernandez.

Post by - Sonali Velinker Kamat

Image Courtesy - breezemasti.com

Epic PR faux pas!

Sonali Velinker Kamat

With everyone from the Bachchans to Deepika Padukone being signed on to endorse this jewellery brand at some point or the other, one would think their public relations wing would provide service par excellence too. Of course even the best agencies have bad days, and yesterday was definitely one of those!

While sending out a press release to multiple media houses, one hapless PR person forgot to delete the internal trail mails that preceded the final, approved release. As a result, the appearance fees of four Bollywood actresses were included in the communication and we’re sure none of the ladies in question would be happy to have that information out there in the open. For one thing, an acclaimed actress has quoted 8 lakhs for appearing at the reputed jeweller’s latest collection launch, while a newbie has demanded a staggering 15 lakhs!

We’re not mentioning either of the above by name (because that would just cause more anguish), but we can tell you the other two actresses on the list are Shraddha Kapoor and Jacqueline Fernandez.

Post by - Sonali Velinker Kamat

Image Courtesy - breezemasti.com

Interested in more such stories? Subscribe to LiveInStyle.com

  •