Beyonce and Jay-Z’s big publicity scam
If this is the way they ‘run the world’ then we don’t like it. After dedicating reams of newsprint to the rumoured Jay-Beyoncé bust-up, the latest twist in the tale is that they may have another baby on the way! We’re happy to hear the good news of course (if it is true), but are particularly perturbed by a recent suggestion from Beyoncé’s father that rumours of the pop stars’ marital troubles may have been created to give their joint ‘On The Run’ tour a boost.
According to Matthew Knowles, encouraging divorce rumours between Jay-Z and Beyoncé— and allowing the media to run with their reasons behind Solange’s elevator fight with her brother-in-law — were all a “Jedi mind trick.” As a result of this well-played publicity stunt, Jay and Bey accomplished a sold-out tour and Solange’s album sales increased by 200 percent.
Now, with Jay-Z hinting that Beyoncé is pregnant with the couple’s second child, it seems more and more likely that there was never a rift in their relationship at all. “For the last month, Jay has been fiercely protective of Beyoncé, just like when she was expecting Blue Ivy [the couple’s daughter],” says an insider, adding, “He’s been doing everything he can to ensure that Bey is in a stress-free bubble.”
While they’re laughing all the way to the bank, we’ve got to stop and ask if the mistrust that has resulted from this manoeuvring of the media will be worth it in the long run. Trust once lost is irreplaceable, wouldn’t you say?
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