Label Mania Amongst the many new international labels looking to open in India this season are Emilio Pucci and Missoni. There has been a quiet buzz about it, built up by couturier Manav Gangwani, one of the directors of Infinite Luxury Brands, responsible for bringing the labels to India. Spaces at the DLF Emporio in Delhi have been blocked off for over six months now. Both these Italian fashion houses, known for their love of bold prints, will now finally be available in India.
Brands, Smarten Up! A marketing trick that international luxury brands love to focus on is the ‘Made for India’ exclusive. Men’s brands such as Etro, Paul Smith and Canali do their version of the bandhgala. Bottega Veneta, Tod’s, Gucci, Jimmy Choo have all done ‘India’ bags. Gucci this season has come out with a limited edition ‘Made for India’ evening bag in metallic pink with a chain handle that has fashionistas quite puzzled about its desi inspiration.
Manish & Sabya Get Neighbourly Manish Malhotra opens two mega flagship stores in Mumbai and Delhi. Interestingly, his Delhi store is a stone’s throw away from Sabyasachi Mukherjee’s. Why interesting? It is no secret that there’s a silent but strong rivalry between the two. Manish has just closed the PCJ Delhi Couture Week and Sabyasachi is set to close the Lakmé Fashion Week.
The New Concept Sari Saris have made a huge comeback, and in this context one could check out husband-wife duo Ankur and Priyanka Modi’s label AM:PM that has been getting some flattering fashion reviews. They have been known for their easy-to-wear western separates, but will soon launch their take on the sari—waistcoat-style blouses teamed with pre-draped saris. As easy as stepping into a skirt and jacket.
LV Plays It Cool They have always done everything in style—be it their launches, their wooing of Bollywood celebrities or their tremendous advertising spend. It has been ten years since Louis Vuitton first set up shop in India, so it is puzzling how the first brand of international fashion has been low-key so far about this landmark moment