Designer of the Day - Global Girl: Drashta Sarvaiya
In a sea of bling, net sarees and floor-grazing anarkalis, Drashta’s fresh and independent silhouettes and très chic designs have sent her trailblazing onto global ramps right at the beginning of her career. We get the petite and bohemian designer to reveal her trade secrets and muses.
On her collection for Signature International Fashion Weekend 2013
My Spring/Summer 2014 collection is a modern mix of Indian heritage textiles with street fashion. The unique mix of fabrics lends the design a young, feminine and edgy feel. The marriage of multi-coloured ikat with poppy neon lace and pastel colours has not been seen on the ramp before. The second part of the collection is pure evening wear, in elegant black and white. I’ve designed some of these gowns exclusively for SIFW.
On her show-stopping outfit
It is made of silk organza, with hand cut and sewn white and old rose pink 3D flowers. The design is extremely feminine, romantic and dreamy.
On showing alongside international names like Mark Fast and Adam Saaks at SIFW 2013I feel absolutely ELECTRIFIED and HONOURED — in all caps!
On the hottest colour du jour
White. It’s the new black!
On the one current fashion trend she’s had enough of
No more carrot pants or skinny jeans, please. There are so many delicious silhouettes for trousers out there. Go on, try them! I’m sure you will not be disappointed.
On the vintage fashion trend she’d love to revive
You always need the right backdrop for an outfit to look its best. It wouldn’t look as charming to wear a flapper dress or a full-skirted midi dress today, as it did back in its time. Having said that, I would love to mix the Twenties and Fifties and throw in a bit of today.
On her biggest inspiration
Though I’ve travelled extensively, I’ve never been to New York. Something tells me that I will fall in love with the city! Paris is extremely inspiring — Le Marais and the river side of Seine are my favourites. Closer to home, I love Hong Kong and of course, India is a big inspiration. I love going to Chandni Chowk: it has ‘a kid in a candy store’ effect on me.
On her permanent muse
Stella McCartney comes quite close to being one!
On her Plan B careers
If it weren’t for my poor eyesight back then, I would have been flying planes or I’d have become a zoologist, living in a treehouse with monkeys! I studied Science only to pursue either of these professions. But I’m so glad I am doing what I am today. I love my work. The expression on my client’s face when they try on a dress is priceless.
On what she needs around her to design
I have to be alone when I design and music is a must. I have recently started listening to a lot of Jazz but I also love listening to Camille, Feist, Kings of Convenience and Tori Amos. I’m a big foodie but eating while designing is a big no, as I tend be clumsy and often stain my drawings. A glass of Merlot would be great if I happened to find a bottle in my fridge!
On her celebrity clients
An unfortunate truth about the Indian fashion industry is that celebrities here still prefer to receive freebies. In the UK and US, celebrities commission you to make an outfit — that is unheard of here! Having said that, I have some celebrity clients like Poorna Jagannathan and Karisma Kapoor who have recently bought some of my designs.
By Sonali Velinker Kamat and Aparna Pednekar
Picture credit - www.strut120.com