Designer Profile: Cute Circuit

Wearable technology: two words that should get us geeky Indians buzzing! Add Ryan Genz and Francesca Rosella’s unique aesthetic sensibility to the mix and you’ve got some truly futuristic fashion. These London-based designers have been pushing the fashion envelope since their label launched in 2004, integrating new beauty and functionality through the use of smart textiles and micro-electronics. With their prêt-a-porter line in 2010, their “visually and emotionally attractive” work has caught the imagination of retailers worldwide. Their collaboration with Twitter saw Nicole Scherzinger model the world’s first haute couture dress featuring tweets — yes, we know you’re re-tweeting this, like, now — and Kate Perry has worn their designs for several red carpet events.

Signature outfit: Their hand-pleated silk chiffon dress, with hundreds of lights embedded in the fabric! Katy Perry wore it to the MET Gala in New York.

Article by: Sonali Velinker Kamat

Designer Profile: Cute Circuit

Sonali Velinker Kamat
Wearable technology: two words that should get us geeky Indians buzzing! Add Ryan Genz and Francesca Rosella’s unique aesthetic sensibility to the mix and you’ve got some truly futuristic fashion. These London-based designers have been pushing the fashion envelope since their label launched in 2004, integrating new beauty and functionality through the use of smart textiles and micro-electronics. With their prêt-a-porter line in 2010, their “visually and emotionally attractive” work has caught the imagination of retailers worldwide. Their collaboration with Twitter saw Nicole Scherzinger model the world’s first haute couture dress featuring tweets — yes, we know you’re re-tweeting this, like, now — and Kate Perry has worn their designs for several red carpet events.

Signature outfit: Their hand-pleated silk chiffon dress, with hundreds of lights embedded in the fabric! Katy Perry wore it to the MET Gala in New York.

Article by: Sonali Velinker Kamat

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