In the business of leisure: Richik Nandi
Richik Nandi and wife Garima had always enjoyed new, fun experiences that would enhance their daily lives. Then, he decided to step off the corporate carousel and make these experiences available to everyone.
Let’s have fun
In his corporate life, Richik Nandi had worked in sales, brands and marketing for some big companies, also specializing in digital strategies. For him, one way to beat work stress – as it is for many people – was to hit various restaurants and bars for some chill time. But, unlike most people, Richik and wife Garima, began to get increasingly drawn to the idea of creating enjoyable, memorable experiences for others. Surely, it could go beyond a few rounds at the neighbourhood pub and dinner afterwards. During many of their conversations, they found themselves exploring the experiential space as a business idea and a realm in which they could chase their passions.
Sharing the good times
That business idea became their dream project and Poshvine was born -- a platform that offered a bouquet of experiences for individual customers, from bespoke meals to cooking sessions, baking classes, gourmet safaris and wine trails. “We tasted early success,” says Richik, “but then as is the case with many start-ups, we hit what we call the trough of death.” Hanging in there and learning to stay afloat were some of the biggest lessons for life that he and Garima learnt during the phase that would put their passion to the test.
“In urban India, there’s very little opportunity for recreation beyond dining. What specialized experiences there are, are in the unorganized sector,” Richik says. That’s what spurred them on to get creative, conjuring up new experiences to cater to various tastes, interests, age groups and budgets. “Recreational activities are good to do, but not fundamental for most people,” he says. So, Richik and Garima went about creating a product – or a service, if you will – that would draw people to rethink their notions of ‘fun’ and ‘leisure’.
Turning a passion into a pay check
To do this, they had to bid good-bye to the corporate life and chase their dreams with total commitment. Should they give up the security and the comfort of regular pay packets and perks? The answer was a resounding ‘yes’, for both of them.
As the business grew, they began offering products (experiences for their customers) to consumer brands like banks and airlines, going on to aggregating services and technology in this space. It’s proof that they are on to a good thing.
Now, says Richik, after the initial turbulence, he finds himself in a happy place. “We’ve mastered the art of doing the simple things well and are now ready to step up the aggression business-wise,” he says.
Getting here has meant dealing with challenges, overcoming them and staying the course. “No matter how favourable the trade winds, you will face rough times when you are chasing a dream,” says Richik. “The trick is to continue to believe in what means so much to you.”
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Practical, is too small a word. Go on, make your mark, and who knows, your passion could bring you your next paycheck. Visit Signature Start Up page on LiveInStyle