Your passion could be anything - food, travel, photography, writing code or event planning - there are always ways to make that into a viable business idea. You need to check if it caters to a niche in the market and has the ability to be monetized, and once you have a plan for your business idea, there is no reason why you can't startup your passion!
If the point where health and food intersect is where your passion lies then take some inspiration from Yoga Bars, which are energy snack bars that contain Ayurvedic ingredients. The company was started in August 2014 by sisters, Suhasini and Anindita Sampat Kumar, who got the idea after a particularly gruelling hike. Anindita was working at Ernst and Young in New York while Suhasini was studying at Wharton Business School in Pennsylvania as an exchange student and the sisters would shuttle between New York and Philadelphia and snack on these bars on the way. They decided to look at the health bar business seriously and set it up in India. Their criteria were simple: it would be affordably priced, all natural and use Indian ingredients. This means unlike their competitors there is no corn starch or high fructose corn syrup or added vitamins or any such additives so this means they only last three months on the shelf. They worked for over two years sourcing almost 50 bakers who would create these bars for them proving that if you find your passion, making it a business idea is just a matter of dedication.
Travel is the most often cited hobby or passion for most professionals but only a chosen few make their passion their business as well. One such idea is SeekSherpa, launched by Dhruv Raj Gupta and Sukhmani Singh in 2014, which lets travellers feel as comfortable as locals in destinations. The platform allows locals to post their experiences and travellers can easily book their experiences and post travel-related questions directing them to locals of their choice. The website features many categories such as shopping, photograph and nightlife tours. SeekSherpa has over 4500 guides and conducts an average of six tours a week and is present across 40 cities in India. Tickets are sold on sites like bookmyshow and priced competitively at Rs.500 to Rs.1000 attracting a mix of western and Indian travelers. Founded by 23-year-old Dhruv Raj Gupta, along with his college friend Sukhhmani Singh in 2014, this startup was among the first batch of NASSCOM's 10000 Startups accelerator program called VentureNursery from which they raised Rs.40 lakhs. Just goes to show, if you believe in your dreams, capital or age is no barrier to entry and success!
Founded in 2010, by an ex-Microsoft 'techie' Peyush Bansal, with no money but truckloads of relentless passion to make a difference in this world, Lenskart is India's fastest growing eyewear business today. With over 1 lakhs customers a month and online store combined with physical stores that also offer home eye check-up service, Lenskart has revolutionized the eyewear sector. And it is proof that if you are passionate about a cause you can make a business idea around it work. Peyush and his co-founders Amit Chaudhary and Sumeet Kapahi founded VALYOO technologies to make eyewear accessible to over one third of our population. India is unofficially the blind capital of the world with over 15 million blind people of which almost 75% are avoidable. With this cause in mind, they set up high quality manufacturing and supply of eyewear to consumers across India to offer top quality products at affordable prices.
This startup is a conglomerate of Mumbai based photographers under the banner of Confluence Solutions and Designs who offer rent a photographer services for everything from corporate and product photography to portraiture, wedding and wildlife, to interior and architecture photography. The team is focused on bringing professional photography to startups / established corporates / individuals looking for clutter breaking work. They offer high quality and timely but cost effective photography by experienced professionals who deliver not just photos but offer the best concept design, post processing facilities and the latest gear. So if photography is your passion, this is one unique way of turning your passion into a business idea!
Airwoot is a New Delhi-based social media listening and analytics startup founded by Saurabh Arora and Prabhat Saraswat. They met in 2008 at the Technical University of Denmark, while pursuing their Masters. Prabhat went on to do his PhD in Denmark while Saurabh got into cloud computing architectures for his doctorate at Hasso-Plattner Institute in Berlin. Then, they both dropped out and returned to India and experimented on different things before coming together to start Airwoot — a social customer support helpdesk. They claim in a self-professed way to be the the world's most intelligent social customer support helpdesk ever and cater to leading brands such as Paaytm, Snapdeal, Mobikwik, Cleartrip, Grofers, ola and Mi. They have been recently acquired by the other big player in the online customer support space: FreshDesk, making their journey complete from college dropouts (albeit in the PhD level!) to startup co-founders to making a mega deal to sell their company. Airwoot will continue to exist as a product. This just goes to show that when you are passionate about an idea, the universe conspires to make it happen. All you have to do is to be fearless and take the first step!
Image Credits: www.thenational.ae, YourStory.com, experiences.seeksherpa.com,
www.lenskart.com, www.bookmyphotographer.in, www.airwoot.com
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