Royal Challenge in partnership with Sahara Force India has revved up this F1 season with the launch of Game4thrills – a rare opportunity for F1 fans to wave the chequered flag online and win a chance to watch the 2013 Airtel Indian Grand Prix. Fans will be able to see the flags waved online from other cities as well.
A premium brand from United Spirits portfolio, Royal Challenge associates itself with international sports and sportsmanship. Bearing testimony to this, the brand was the Official Umpire Sponsor of IPL 2012 and 2013. It is the proud sponsor of Royal Challengers Bangalore and other top rated IPL teams. The brand philosophy is to overcome every challenge in life – a sentiment that resonates well with the young Indian consumer in the working age group. Association with popular sports is a part of this philosophy.
Game4thrills is live on LiveinStyle.com, India’s premium lifestyle and fashion portal. Campaign url: http://www.liveinstyle.com/game-4-thrills. Join the thrill and you could witness the team that finally takes the chequered flag in this year’s edition of Formula 1 Airtel Indian Grand Prix.