Top Nightlife Trends in India
Indian cities may not enjoy the same nightlife culture as that of New York's or London's, but people in metropolitans like Mumbai or Delhi-NCR do cherish the after-hours life. Our capital and the city that never sleeps have an active food and nightclub scene even after midnight.
This nightlife of ours has been evolving for some time and introduced us to some amazing new trends. Today, we talk about some trends that are setting the stage for the future of India's Food and Beverage industry. From infusion of different flavours in cocktails and beers to themed pubs entering our cities, here are some trends in India's nightlife that you need to checkout.
Infusing different flavours into beer was already popular in the west and steadily gaining momentum in Indian cities too. Mumbai’s famous Woodside Inn has started infusing Indian herbs and flowers with draught beer and plans to experiment with different combinations to create delicious drinks for their customers. Apart from them, many breweries in Pune, Mumbai, Bangalore and Gurgaon are fusing the tastes of fruits such as mangoes, blueberries, flavours like chocolates, coffee, bacon and even paan.
The rise of breweries-
Even though India ranks low in terms of beer consumption, the number is growing at a steady rate and our beer industry shows great promise according to experts. And the evidence lies in the rise of beer cafes and microbreweries in Indian cities. Cities like Pune and Mumbai already have established breweries like Doolally, Irish Village, Gateway Brewing Co. and many more. We hope to see other cities follow suit and bring more and more delicious beers to the market.
Younger generation more interested in wine
India has the largest youth population in the world and contrary to popular beliefs, the youngsters are a keen interest to our wine market. A recent study conducted on people of different age groups found that though Indian youth may not have much knowledge about different wines, they are consuming wines as much as our older population. The latest trends may see our millennials appreciate the classy wine culture.
Ankur Jain’s Bira 91 has become the favourite beer of many Indians and is also going to pamper beer-lovers in New York now. The beer was originally produced in Belgium and imported to India.
Though the availability is limited to metropolitan cities and Goa, the introduction of their new brewery in Indore may help them increase production soon. Bira 91 introduced two new variants this year- Bira 91 Light, which has fewer calories than Breezers, and Bira 91 strong, the first strong wheat beer in India.
Themed Restaurants and Pubs-
Themed restaurants aren’t really new to the Indian market, but we are seeing many interested themed gastropubs and lounges enter our cities. Be it famous chains like Farzi Café or standalone pubs like Area 51 in Pune or SamBar in Mumbai, themed restaurants and pubs across India are dedicated to make your dining and drinking experience to a whole new level.
Traditional Drinks infused with alcohol-
Mixologists have become immensely popular in India over the years and they are bringing some of your favourite traditional drinks in the form of tasty cocktails to you. Chains like Farzi Café and Monkey Bar are introducing cocktails fused with flavours that create some of the most interesting and delicious cocktails you will ever taste. Chai Pani, Santa Bunta at Farzi Café or Monkey Bar’s Mangaa cocktail are some famous examples. We hope to see more traditional drinks infused in our cocktails in the coming years.
Article Credits: Polka Cafe, Indianholiday
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