Social is everything but your run-of-the-mill square restaurant. Right from the decor to the drinks, the food to the ethos, everything about it is far left of center. Social is an all day café and bar where you can work and play, fun drinks and comfort food served with a large helping of unorthodox. It’s also the land of the free (lancer) and home of creative souls looking for an exhilarating alternative to a typical work day. It’s a path-breaking urban hangout that’s designed to take you offline while still keeping you connected; a place where networking can happen even if the net’s not working (don’t worry, the net’s always working). It’s a space where artists meet designers and innovators meet entrepreneurs meet photographers, writers meet web developers, and creative independents meet to bounce ideas off like-minded peers. So what do you know, it might just be time to press the 'delete' key on your typical work day. True to Impresario’s maxim of handmade restaurants, a lot of love and care and attention to detail has gone in to the look and feel of Social.minimal intervention to the existing space, minimum use of materials so as be environmentally responsible, 100% upcycled and creative use of old furniture we discovered in our storage. This resulted in a bare space keeping most of the old architectural features intact, retaining the property’s original floors, windows and doors. The only intervention has been the Cocktail Kitchen which occupies pride of place at Social. You can sit by the bar, look at bottles on the walls, that stand-in for pans and have your bartender-chef whip up your concoction of choice. Quite the perfect little surreal setting to fill in for a dull work day. Don't you love it when environmentally-aware comes with a healthy dose of hip? Much like it’s two predecessors in Bengaluru and Delhi, Colaba Social also makes a very strong anti design statement and looks like it’s straight out of the Meat-Packing District in New York. Unfinished bare walls are eased in with plush leather sofas while skeletal table clamp lights add strong lines to the large communal tables and naked bulbs dangle from the ceiling. Once the day ends, the work space at Social seamlessly shifts gears to become a high energy bar. It’s easy to get that after-work drink without having to travel. Then of course, there’s the food. Social offers “fun-dining” comfort cafe fare that is satisfying and wholesome with their own unique twists. Over one year of R&D has gone in to creating the menu and the results are delightfully left of normal. And everything is served with a generous helping of the unexpected. The menu delivers street food that is unpretentious and fun, presented in a quirky and unconventional style. This brand new workspace/café/bar hybrid format aims to address the need of today’s youth, kick starting a new trend in the hospitality industry. For the enterprising Mumbaiker, Colaba Social is the perfect launch-pad for projects, collaborations or a space to network with like-minded people. So get your team on board or spend time here by yourself. How you do it is secondary - what’s important, is that you get to do it. Because the cocktail-kitchen is now open and serving.
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