Coco Chanel - The aura and mystique of the iconic label
“In order to be irreplaceable one must always be different”- Coco Chanel
Image Courtesy - wallsave.com
The 20th century witnessed the birth of a legend, the most influential brand till date, Chanel. It was Coco Chanel, a woman who brought a revolution in the fashion industry and in modern day is known as one of the prominent pioneers of fashion. Chanel was the brand which brought in the ‘little black dress’ and the bold silhouettes in trend which were a statement in the 20th century and are still inspiring the modern fashion scenario. It’s a brand that has an identity of its own, a brand that has been setting and redefining standards for ages. It has been an inspiration and the first love of many fashionistas around the world. Vogue has recently named Chanel one of the world’s coolest brand and it is also on the most-valuable-brands list of Forbes.
Image Courtesy - wordpress.com
Chanel has its own aura and mystique as an iconic label. With its little black dress that made quite the statement and also the classic men’s wear, it has made its mark in the fashion world. Coco was a huge fan of tweeds and Karl Lagerfeld, the creative director of Chanel, the reinvented tweeds are still making it big in 2013-14. The fragrance market is incomplete without the mention of the iconic Chanel No.5. The fragrance has the reputation of luxury and status which Chanel has been associated from the early 20th century. Chanel No.5 Endorsed by celebrities like Marilyn Monroe and Brad Pitt and above 100 boutiques across the world roughly selling 1 bottle every 30 second! Goes without saying, but this fragrance has its own following.
Image Courtesy - modiator.com
The House of Chanel believes in staying faithful to its founder designer, Coco Chanel and her ideologies. Chanel as a brand has ensured to follow her style and has preserved the legacy. The brands statement of Chanel is – "To be the Ultimate House of Luxury, defining style and creating desire, now and forever." And so it is.
The shadow of the great French designer Coco Chanel still looms large in the fashion circuit. She looked beyond the mannequin to see the real women and gave the world modern aesthetics and freedom, not just in terms of clothing, but also in terms of creativity and design.