"The start of the new year brings exciting change and positive momentum to Mercedes-Benz Fashion Week with a line-up of amazing designer talent showing this coming February," says Stephanie Zimmer, Manager of Brand Experience Marketing at Mercedes-Benz USA. "We are as excited as ever to see what unfolds on the runways at Lincoln Center, as we roll out an entirely new Mercedes-Benz vehicle to the luxury segment."
Over 100,000 guests walked through Lincoln Center, while millions of fashion followers tuned in around the world to get a glimpse of the shows and the stars. In a recent study by Fordham University, it was estimated that $40 million dollars are annually contributed to the Lincoln Center area from Mercedes-Benz Fashion Week guests, solidifying the event as a key supporter of the local economy.
Mercedes-Benz Fashion Week is truly the world’s stage for international designers to introduce their collections to the American market and establish relationships with a global audience of media and industry professionals. The Fall 2013 Collections are particularly exciting as we see leading American designers return to the runway alongside some of the brightest emerging brands from around the world.