The Most Marketable Indian Athlete: Virat Kohli
The Royal Challengers Bangalore might not be in their best form in the ongoing Indian Premier League, but their captain and the blue eyed boy of Indian Cricket is going great guns these days. After beating the Chennai Super Kings captain MS Dhoni in the twitter battle for followers, he has left the entire pack of Indian athletes behind in the race of brand endorsements.
As per the survey conducted by UK based magazine ‘Sports Pro’, Virat Kohli is the second most marketable sports personality of the year 2014. Kohli has reaffirmed his dominance by soaring up from the 13th position to the 2nd place, just below Mercedes Formula One driver, Lewis Hamilton. He has left behind the likes of Lionel Messi and Cristiano Ronaldo in this race.
The survey was conducted across the world, ranking the athletes on the parameters of home market, age, charisma, willingness to be marketed and also the crossover appeal of the athlete. Don’t we know how popular Virat is these days not only on the home ground but on foreign shores as well? Congratulations Virat!
Image Credit: thehealthsite.com, indianexpress.com
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