Rural India Rules The Ramp at LFW 2013
It was a visual treat for the audience when Swades Foundation presented the Vikram Phadnis show, which was a celebration of rural India at Lakmé Fashion Week Summer/Resort 2013.
Bringing on to the catwalk the wonderful work done by the village communities in Raigad and Ratnagiri; Vikram gave his creative touches to highlight the story of Real Rural India. Proving that rural is extremely fashionable; the nearly 70 gorgeous garments were inspired by the Sun and its glory.
Dozens of kerosene lanterns hung from the ceiling to light up the Ballroom of the Hotel Grand Hyatt. Ronnie Screwvala, Founder and Trustee, Swades Foundation opened the evening with a small speech on the goals and dreams of the foundation and the audience was all set to see one of the most amazing events ever.
The show opened with models in beautiful saris, kurtas, lehengas, flowing cowl salwars, gorgeous dupattas, kurtas, and waistcoats carrying dainty bags and clutches and jewellery provided by Amrapali.
Using Indian fabrics in vibrant colours that revealed the beauty of the region, Vikram played with hot hues like red, maroon, orange and mustard besides neutrals like beige, cream and antique gold. Presenting commercially viable creations that will be desired by every fashion conscious woman around the globe, the designer removed his customary bling from the outfits and replaced it with dull brocades on linen and voile with touches of gotta work.
Flowing long Anarkalis, tiny sexy cholis for saris, and swirling lehengas created magic on the catwalk. To honour the true craftsmen of Raigad, Vikram encouraged them to walk on the ramp along with top Bollywood and TV stars who escorted the talented people of the region. All the stars, celebrities and personalities from Raigad were dressed in gorgeous creations by Vikram Phadnis.
The stars and celebrities on the ramp were: Abhishek Kapoor, Amit Sadh, Anurag Basu, Arbaaz Khan and Malaika Arora Khan, with son Arhaan, Ashutosh Govariker, Ayushmann Khurrana, Chetan Bhagat, Dia Mirza, Dino Morea, Ekta Kapoor, Farah Khan Ali, Farah Khan, Ileana D’cruz, Dr Indu Shahani, Jeetendra, Juhi Chawla, Kiran Rao, Kunal Kapoor, Neha Dhupia, Pragya Yadav, Punam S Sinha, Rahul Bose, Raj Kumar Yadav, Ram Kapoor, Sakshi Tanwar, Sanjay and Zarine Khan, Sushant Singh Rajput, Sophie Choudhary. Vaibhavi Merchant and Rohit Bal.
From Raigad it was Sudham Bali, Lakshmi Habee, Ashwin Hobde, Manali Sawant, Vidhya Vinayak, Balaji Patole, Baburao, Sanjana Sanjay Khedekar, Chandrakant Pawar, Sunita Sutar, Pavan Mahadik, Rohini Valvatkar, Mangal Kesarkar, Lavesh Mone, Diksha Pawar, Mahadev Gosalkar and Sneha Lokhande Vikram Phadnis ended Day Four on a truly high note at Lakmé Fashion Week Summer/Resort 2013 with a superb collection, a celebrity line up of stars, celebs and personalities from Raigad that told the glorious story of India’s great craftsmen and traditions.