Once upon a time there was Paris Hilton and her BFF Nicole Richie. No one cared to keep up with the Kardashians. Back in the day, Kim K actually worked as Paris Hilton’s personal assistant — yes, cleaning closets and carrying coffee! Today, Kim’s success has entirely eclipsed Paris. Whodathunkit, right?
Well, this is a tale of bold moves that have paid off, with almost unimaginable returns. It isn’t just a story about stilettos and body-con dresses, or even Kim’s sizable assets. Businesses could learn a thing or two about branding, marketing and sales from the Kardashian clan. Seriously. Take her trajectory, for instance. At the get-go, Kim Kardashian captured a niche. She defined her USP by being bolder than Paris Hilton or any other ‘it’ girl of the day. Risqué resulted in robust business. Kim used social media to scale up, climbing the ladder faster by networking and associating with established celebrities. Soon she was a celebrity in her own right. From social media to mainstream media, everyone wanted in on the action. So Kim stepped it up a notch. She went from Ray J’s risqué girl to marketing herself as a bold trendsetter. Let’s call it leveraging at its best. Building a community of fans, Kim then established herself as a brand to be reckoned with. She confronted the haters head-on — backing each bold move with the confidence of a true Amazon. Kim was so strong, she didn’t need a sidekick (a la Nicole) — though having several gorgeous sisters certainly helped.
Today, you can love her or hate her, but you cannot ignore her. Kim Kardashian has moved up in the world. Married to an A-list star, Kim is an established A-lister herself. Posting selfies and minting millions, hers is a bold success story. If it provides the foundation for a B-school book someday, we would not be surprised!
Image Credits: celebuzz
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